UX is the intersection of people and technology where the people always win.
CES 2017: LG OLED TV
L4 has always been focused on designing and building the best products for our clients, and the success of digital products hinges on the user experience. UX as a term includes all components of a digital product including the design of the experience, back-end services, device optimization, and interaction. It is the most important component of developing software and often the hardest to get right.
Our industry is evolving at a rapid place: advancements in technologies, tools, and platforms have lowered the bar on the level of effort required to create a product or experience, flooding the market with competing products. The delight users experience when engaging with your product is what allows you to differentiate yourself or your company in a crowded market and just might be the thing that determines your success.
An attendee tries out a VR headset at CES 2017
Today, UX is tightly linked between the software and hardware. Hardware requires embedded software and an operating system; experiences are built specifically to work with the operating system making them interdependent. Currently, the battle is being fought in software UX and how it enables people to interact with a device or service.
As software, hardware, and network technologies continue to evolve, the UX will evolve too. Going forward we expect software to become more capable, integrated with hardware and networks, which will result in new opportunities to create user experiences that allow people to interact with devices and services in new ways.